Today’s episode is with Jamie Snydel, Founder of Simplified Superfoods. A direct to consumer smoothie pack business where you can enjoy a delicious smoothly with just ice, fresh fruit, and a pack of Simplified Superfoods.
After the pandemic hit, I started to post in a few food startup groups if they’d like to be interviewed. It was my impulsive way of giving back. My Food Job Rocks now does have a bit of a barrier of entry just because I get so many PR inquiries so this was an opportunity to ask businesses who might not have made it, about what’s going on in their world. So I have a couple of interviews where I talk to businesses that are a bit new and interview them. This is one of them and I learned a ton from this. I think it’s always refreshing interviewing people who’ve just started because the idea of how they started and what resources they use is just so fresh in their head.
One of the most valuable things in this interview is where Jaime talks about her time in the Hatchery, one of Chicago’s best food incubators. If you’re thinking of starting a food business, you might want to think of looking into resources such as this one. This episode was also recorded about 3 weeks ago so Jaime tells her side of how the pandemic is affecting her business.
Sponsor for the Episode: WeStock
Grocery is changing daily due to the current environment and we know it is an uncertain time for your brand. At WeStock we are working to help our brand partners continue to grow even now. WeStock streamlines the request process providing your brand with consistent retail leads and gives you the insights needed to grow your business. Learn more at WeStock.io and use promo code MyFoodJobRocks for 25% off your first year.
Show Notes
When someone asks what you do for a living, what do you tell them in a sentence or less?: I make smoothies
We sell sachets and bulk bags that have all the powders
How do you know about health?: Education is powerful. What I eat helped me get out of the hospital multiple times
Mark Hymen
When did you start to be an entrepreneur?: I started in Trunk Club based in Chicago. After it got bought out, I didn’t know what to do next.
People started to ask me about smoothies so I started making smoothies
The Hatchery – Incubator
Fancy Food Show
How to Start a Food Buisness – Hatchery
Worboy’s Design in Denver
My Food Job Rocks: When you’re small, you can interact with the people who buy your product and I feel like it’s important. The community of people in food is always willing to help|
How are you dealing with the pandemic?: It doesn’t affect me too much
What trends are popping up iin your sales?: Immunity
How do you make a peanut butter and jelly smoothie?: Chia/Hemp, Almond Milk, Spnaich, Frozen Strawberries, Peanutbutter
For Spinach: Steam first, then freeze
Vitamix
Ninja
What is one piece of advice for someone who wants to start a food business? : Everyone in this space is a copetitor not a competitor
Instagram: @simplified_superfoods
Jamie@simplifiedsuperfoods.com