Daniel has had a multitude of very impressive jobs but nothing satisfies him as much as showing data for a good cause. Daniel’s job is to gather data sets through either tests that he sends out or gathers other data points to convince huge, conventional companies to use their products such as JUST Egg. If you’re in the plant-based industry, there’s a lot to think about such as: who is your actual target market? Or What’s in a name?
You’re also going to learn the value of networking. Perhaps the value of hard work is something you can’t put on a resume.
I think what’s fascinating about Daniel is that he puts a ton of effort in his roles and people recognize it in each part of his career path. So much, he started his own networking group, SF CPG.
You’ll also learn… one fun thing about JUST. They have a band called the Super Fantastics and Daniel’s the drummer and singer
Stay tuned. At the end of the episodes, you’ll hear a song from them
We do this episode at the JUST office.
Show Notes
Smart Kitchen Summit
SF CPG Or San Francisco Consumer Products Group
Next Gen Chef
MISTA
Seeds of Change
Burning Man
What’s your role?: I’m the director of Strategy and Analytics and Insights
How many Eggs are in JUST? 8 eggs per bottle
Downstream Processing
People are looking for plant-based are health reasons. Even if they don’t eat a lot of plant-based, it’s healthier.
This plant-based product isn’t 2% of the population, but 40% of the population
Primary Research: Surveys and trying to understand plant-based consumers
Most research about customers and labels
Just Egg: Made from plants, not chickens
What’s a good survey plant?: You can do a 20-50 person sample and get good data as a litmus test
Why did you choose psychology?: Kenyon College in Ohio, both of my parents are psycologists
After my MBA, I got a job at Deloitte
After Deloitte, I got into Mars
How did you get into Mars?: I met this guy from old fashion networking. I would get referrals, and if anyone wanted to meet with me, I would ask them for time to meet and I met them in person.
How did you get a job at JUST?: JUST reached out and asked for someone to understand pricing
In general, the approach to pricing is to find the options (competition), test it, and see what works. What resources do you have on your disposal
How did you change from pricing to analytics?: I saw the sales go in and pitch a story, but they need data
SPINS Data
Surveymonkey
My Food Job Rocks: I get to do something meaningful and impactful
Food Trends: Cultured Meat
What is one thing you’d like to know more about?: It’s a privilege to hear about such exciting stuff that’s happening in other companies
What type of resources would you like to share?: Think about your dream job and then find ways to get there. Podcasts: Taste Radio, How I Built This
JUST has a house band with a band room
The Super Fantastics
Instagram