Carrie Arndt is a wealth of knowledge when it comes to seeing the hidden reasons on why you buy things. And not just color, or a name, but it’s so much more than that.
I first heard of Carrie when I saw her post aesthetically pleasing infographics that compare brands. These infographics show the importance of not just color, but font aesthetics, and shape. It’s amazing!
I really want these pictures to be achieved and not lost in space so I asked Carrie if I could put them on My Food Job Rocks. So Carrie’s LinkedIn posts will be achieved on My Food Job Rocks in a special article subsection called, Carrie’s Corner. We’ll be introducing them on the My Food Job Rocks’ website just like we did Flavor Investigator and Why does this…. Series
Overall, great, lighthearted interview. Had a lot of fun with Carrie. Though this was the first time I met her, I feel like because we know each other by our content, it feels like I’ve known her for a while.
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Show Notes
Pictures on Linkedin
Fred Hart
Honey Jar Picture
Millenials super into beekeeping
Mint Color Products
When someone asks what you do for a living, what do you do in a sentence or less?: I work with clients to help them launch products that will line up with consumer expectations
Is it not only food?: I try and follow the food industry type product
Though we do use household care clients, we do get a lot of food and bev space
Market Research is not marketing
Market Research is data
Marketing is creating a story
Marketing actually focuses on Market Research as it’s so integrated
What’s something that you find really fun?: I love looking at data and finding hidden meanings. For example, 2 names scored the same, but looking deeper, we found that the name associates with the brand.
PAC- Packaging
When people assess products, they will not only do taste BUT EVERYTHING
For example, picking up a product is a metric in analysis, not just color
Bathroom cleaners-blue
Food is generally – Red
Brown Sustainable labels getting more colorful
Why is this happening?
Carrie: Because it’s noticeable, trendy, and interesting
Adam: Natural is getting more mainstream, also RXBar did it, and they made a lot of money
Where you got to where you are today: I majored in Political Science
Carrie was at a Startup in Houston – Operations and Marketing
I am in MMR right now and it’s the best company ever
My first job in MMR was an entry-level position
However, I worked hard and MMR asked about my interests, and I got to persue them
What should someone need to do to get started?: An interest or background in market research. For PAC research, it’s broader thinking with a creative edge
Tropicana New Brand – Failure. Even though it was on trend, the emotion fell flatNew Coke
New Coke Failure
New Diet Coke Success
Expo East
Expo West
Food trends and technologies: Minimalist style products. High-fat products. Fat Bar by Zayne
Bulletproof- Fat Water
Fat Bombs
Consumers need shortcuts
Favorite Kitchen Item: Chopsticks. Even with soup and salad
If you were to say something your first day in MMR, what would you say?: Focus and don’t be afraid.
How to find you: Through Linkedin – Carrie Arndt