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We have quite a unique guest today. Alex Oesterle co-owns his own creative agency, Blue Bear Creative in Boulder, Colorado. His client base is food companies where he creates marketing campaigns for food companies that target the good old millennial population.
What’s great about Alex is that he also hosts his own podcast. He created Food Marketing Nerds, a podcast focusing solely on food marketing professionals. So of course, we talk a lot about podcasting and how it benefited our professional lives. We also discuss what makes a good podcast and how to get guests.
If you want to get started with Alex’s podcast, I suggest checking out these three episodes.
- Episode 29 with Jersey Mike’s Chief Marketing Officer and Technology.
- Episode 37, how Sooja uses influencers to build their brand
- Episode 38, which features Wendy’s Chief Marketing dude Brandon Roten, is my personal favorite as he talks about his viral tweets and what it takes to manage that. I loved this interview personally.
Other than that, if you are interested in marketing, or branding, this podcast brings a lot of really good strategies on the table. For example, so many different marketing strategies including snapchat, Tasty videos, and choosing your niche
If you like what you heard, like us on facebook or set a review on itunes. It helps wonders. If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com
Sponsor
This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion–there’s something for everyone in Food—and they will help you find it.
Join FoodGrads for support, mentorship and guidance to start your career. Just go to http://foodgrads.com
Key Takeaways
- Why Boulder, Colorado is an amazing food entrepreneur place
- Why millennials don’t like “Why millennials” articles
- Why Alex and I love Podcasting
- How snap chat is used in the food media space
- Really interesting discussion about Wendy’s social media strategy
Question Summary
What is Blue Bear Creative?: We are a creative agency that focuses on millennials in the creative agency
What is the best thing about your job?: The creative work
What is the worst thing about your job?: The admin work
Steps: College at CU Boulder, various job and internships at Qudoba, worked at restaurants in college, went into Finance, did Finance in startups, met cofounder and their skills aligned
How do millennials like to be marketed?: They don’t like to be in a statistic. Example: Pepsi Ad
Why Did you Make A Podcast?: There wasn’t one online, so we made one. To capture knowledge in how to make us better at our job
How has podcasting benefitted you and your brand?: Personally, it’s shown me how to be successful and I get to see different marketing strategies
How do you usually contact guests?: We reach out to brands that are really cool (I use linkedin)
What do you think makes a great interview podcast?: Being able to spitball and roll with ideas and knowledge in the industry. Have the hosts do their research. I look for tactical information
What Brands are Killing it Right Now?: Justin’s Nut Butter, all of Alex’s guests, Chick-Fil-E, Taco Bell
What Food Technologies are Really Exciting you Right Now?: Messaging and tracking data
Tasty Style Videos
Rogue Wendy’s Account
As a business, what is one thing in the food industry you’d like to know more about?: How a big food company without outside help made it
Favorite Book: Malcom Gladwell’s Blink
Favorite Quote: Man in the Arena
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
Any advice about starting a Creative Agency: Start small. Have a specialty or expertise
What’s next and where can we find you?: Continue to grow. We’re growing.
Other Links
Blue Bear Creative Website
Denver Colorado
Boulder is the Silicon Valley of Natural Products
Boulder Chip brand
Expo West
Naturally Boulder
Time Article about Millennials
Fat Burning Man Podcast
Throwing Shade
Audible
Food Marketing Nerds
Denver Convention Center: Blue Bear Statue