Today we’re interviewing Jimmy Sohn, founder of TechnoPlus, but does a variety of other things to help bring innovative food technologies to Korea. He is described as a one-man-army who has a vast variety of skillsets and understands food really well.
I’ve been a linkedin connection with Jimmy for years and it’s so awesome to meet him in person in Korea. Jimmy has been following and contributing to the cultivated meat movement since the beginning.
Jimmy has a degree in hotel management and used to manage restaurants and become a chef. Once he moved to Korea, he found out about food tech, specifically cultivated meat, and has shared his interest with other likeminded individuals.
Cool part of the interview is his insights to the Korean market. Jimmy has all eyes and ears in the Korean market when it comes to what they like and don’t like. This includes things like plant-based meat and cultivated. Jimmy brings perspective on the opportunities and challenges in the Korean market and is a great teaser to the wonderfully complex world of Korean pop culture.
What’s up with Adam
Wow what a week. Expo West, Future Food Tech, and soft launching a new company. We did a few events in Los Angeles in San Francisco and it was really great seeing some familiar faces baffled seeing me behind the sampling table again.
More information to come on this, but if you’re interested, search up sobofoods.com
Ok so my time in South Korea was a time when I was just finishing up South Asia with Malaysia, Cambodia, Thailand, and Vietnam under my belt. I will say, there is a striking difference between all of them and South Korea. Much clearer, modern, internet bound, and trendy. It was such a difference seeing the contrast between Southeast Asia and East Asia.
This part of my trip was well planned. My college friend agreed to go with me and we spend 15 days exploring some real underrated places including Itaewon street, Nami island, and Serosakan National Park. The main reason I invited my friend was honestly that Korean food culture involves creating a lot in bulk and I needed a friend to help me eat everything.
Anyways, during that time, I was connected with a few industry experts in korea and even ran into a special American guest while she was presenting over there. Wild to think about.
South Korea is a super modern city that’s bright and bustling. I really enjoyed my time there and it just felt nice to have constant wifi all the time.
Enjoy this interview with Jimmy Sohn. We do this in a café in Seoul South Korea so you’ll hear some music and noise in the background. It gets busier as we progress through the interview.
Links
GFI APAC
Hotel Management
Andre from TinDLE
Culinary Institute of America
CUNY
Korean Pop Culture
BTS
Black Pink
Korean Drama
Squid Game
Mogale Meat in South Africa
UNLIMeat Korean Plant-based food
Integriculture
Shiok meat
Green Queen
Food Hack
Food Tech Alliance in Korea
SOSV Ventures
Lotte Ventures
Bibigo
Pulmone
Finless Foods
BlueNalu
ESG
Patagonia sells to Earth
Nandanmun Market
GuangJan Market
Jeju Island
Agritech event in Singapore
LinkedIn – Jimmy Juhan Sohn