Though I hate to be timely with all the news about RXBar, let’s talk about nut butters. The simple and portable snack pack is an easy way to snack on […]
This is an interesting case study. Smart Ones launched their brand, Smart Made and it sells better than their old brand. With a clear focus on showcasing the ingredients and […]
Organic, Vegan, Supports Farmers, Omega 3’s, Clean Label, Unique Flavor. We all want this, but how do you communicate it? Is it even wise to shove it all into one […]
I’ve discussed in a few episodes that there is a shift away from “brown, natural, colors” to bright, eccentric, cool packaging. Even if the products are natural and all that, […]
One of the most popular trends for “simple” products is to put the purest form of the ingredient on the front of the package. In this case study by Carrie, […]
I can’t believe it’s been 6 months since the color craze swept over social media. Do you remember when one week had rainbow food, and another week had jet black […]
What’s in a font? More than you think. I first entered the wonderful world of fonts when designing the My Food Job Rocks website and even got to a point […]
A tale of two ice creams, in which the story can only be told by the package. Both Arctic Zero and Halo Top are pint sized ice cream that promise the delicious […]
Adam’s insights: In Carrie’s episode, we talked about this piece. Here you have 8 different mint SKU’s but one isn’t like the other. Which one could it be? I chose […]
As mentioned in episode 140, we’ll be launching Carrie’s Corner, a look at all things branding. Carrie posts dozens of pictures throughout LinkedIn and they are so good, that we […]
