How to Make a Professionally Popular Food Blog in Your Spare Time


The word professional means you’re getting money from something and your advice is valuable.

One of the best things I love about interview-based podcasts is that I can find something cool, contact that professional, and then ask them to share their secrets. Jessica’s interview is exactly that. Though the information about blogging was in the last 15 minutes of the interview, it was filled with such good information, that I needed to emphasize it.

Jessica’s blog is big. The only metric I’ve noticed was her 20,000 likes on her facebook page. I only have about 100….

Anyways, you can tell she’s very legit. The site is designed very professionally, clean, and has all of the right widgets and media to make you want more.

What’s more is that Jessica earns money on her food blog, and she even has a tab on her website that shows her income reports. Within these reports, it breaks down every dollar that shows where Jessica gets her money from.

As a woman with a fascinating career and mother, how does Jessica have the time to blog? Well, she admits that it is challenging, but food is her life, and you have to take advantage of that.

Here are three crucial steps I learned from Jessica about food blogging.

Make it Look Good

Again here’s the link: Her site is so clean, her tabs have just the right amount of information, there’s videos, opt-ins, those social media buttons, and amazing pictures and videos.

Making it look good also means making your URL look clean.Lately, I’ve seen a lot of people who are food scientists function off of sites which is basically like having a site called: This is because having a wordpress in the title is free so why not?

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I pick out 5 pieces of content from the latest food industry news to the greatest new products and leave my snarky comments every week.

And this is the important difference in if you want to treat your food blog as a hobby or a side hustle. Jessica’s blog is legit because it creates income (as in her income report) but she also knows how much time, strategy and energy it takes to create a food blog that people will like and follow.

Be Consistent

Jessica mentions the fact that it’s very important to be consistent in blogging, social media and everything in between. I’ve read a lot about success and one of the key points people stress to to be consistent with content. Though we at My Food Job Rocks produce content once a week, Jessica does it 3 times a day. It’s hard, it’s time consuming, and in some situations, it might not be worth it, but you have to do it if you want to be noticed and successful.

Don’t expect to be an instant hit. You need to think in the long run and keep on hustling. As long as you are consistently posting good quality content, consistently, and you continue to experiment to see what makes your audience tick, you will be on the pathway to success.

Love What You Do

As someone who holds a successful career and a busy mother, how does Jessica take the time to post 3 times a week? Well that’s easy, she loves what she does. As mentioned above, her life is surrounded by food. Her education, her career and her blog so it’s easy to interchange and interview content.

The peak of enlightenment for loving what you do is giving back to others. Jessica loves what she does so much she is offering a $500 dollar scholarship to a lucky student studying food science. What’s good is that she is taking her profits from the blog and giving it back to improve educational opportunities. Thank you Jessica for giving back.

Blogging is a learning experience, and it is such a great learning experience because it’s your playground. When you learn how to make and use a website, it is literally your creative sandbox. It also allows you to share your voice and your value. No matter how young you are, you should learn to blog.

If you want to be serious about blogging, you might need to invest. Either hire someone to make a professional site, buy a professional theme, or take a course to learn yourself. In my opinion, buying things like online courses and investing in myself has had the greatest return on investment I’ve ever asked for.

Anyways, thanks for joining me on the first Weekly Stew. If you enjoy it, leave a comment below. We’d love to hear from you!

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