Carrie’s Corner

05
Dec

New Brand, Modern Demands? Think Pack

This is an interesting case study. Smart Ones launched their brand, Smart Made and it sells better than their old brand. With a clear focus on showcasing the ingredients and […]

14
Nov

Disrupting for Disruption’s Sake

I’ve discussed in a few episodes that there is a shift away from “brown, natural, colors” to bright, eccentric, cool packaging. Even if the products are natural and all that, […]

07
Nov

Improving Pack? Remember Product

One of the most popular trends for “simple” products is to put the purest form of the ingredient on the front of the package. In this case study by Carrie, […]

31
Oct

The Best of Both Worlds

I can’t believe it’s been 6 months since the color craze swept over social media. Do you remember when one week had rainbow food, and another week had jet black […]

24
Oct

When Changing Fonts Changes Identity

What’s in a font? More than you think. I first entered the wonderful world of fonts when designing the My Food Job Rocks website and even got to a point […]

17
Oct

Pack Power: Diet vs Indulgence

A taleĀ of two ice creams, in which the story can only be told by the package. Both Arctic Zero and Halo Top are pint sizedĀ ice cream that promise the delicious […]