Ep. 120 – How to Build a Food Communication Platform


Today I help Debomitra Dey and Soniya Katekar design their website through a conference call. I’ve done this before, but I wanted to post this up so eventually, if you would like to create a blog, or Instagram account, or podcast, you can use this as a way to motivate you, or at least see how I get motivated to do things.

In this episode, I drill down on the purpose on how I structure my website, and then talk about how committed you want this to be. More importantly, what are the steps and processes you need to focus on to go all out?

I hope this episode will inspire you to create your own platform! Like Debomitra and Soniya, I’m always happy to chat with people who are trying out ways to educate people on science. After all, we are all in this together.


Sponsor – BAKERpedia

This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business.

Sponsor – FoodGrads

If you are even just a little bit interested in a career in food & beverage, you should join FoodGrads.  It’s an interactive platform where you can hear about different careers, hear from your peers, have a voice and share your story as well as ask specific questions and get feedback from industry experts across the sector.

Nicole is offering free job postings in the next two months and I highly suggest taking this offer. Email nicole@foodgrads.com and she’ll give you instructions.

Join FoodGrads today! Just go to Foodgrads.com

Sponsor – ICON Foods

Unless you have been living under a rock you can not get away from Halo Top Ice Cream’s amazing success with their under 300 calories per pint ice cream. What’s a frozen dessert manufacturer to do to compete? Pick up the phone and call Icon Foods at 310-455-9876 or find them on the web at www.iconfoods.com that’s what.

They have a new HiPro Ice Cream Dry Mix that delivers amazing mouthfeel and sumptuous flavor all under 300 calories per pint. But, here’s the best part; you simply add the HiPro dry mix to any milk type, add glycerin and inclusions and you are off to the races with an amazing finished product lickity split.

Icon Foods HiPro Ice Cream Dry Mix comes in hard ice cream mix, soft serve, vegan and wait for it… Keto. Call my friends at Icon and let them ReformulateU. 310-455-9876.


Show Notes

The Food Tech Club
Soniya Katekar – Pretzel Baron Food Safety Manager
Debomitra Dey – Equinox Lab Sensory Analyst
Did you know: In India, if you tell anyone in Food Science, people think it’s cooking
Mindset: Treat this like a job, the only way you will make an impact is to post every day
Website: You should focus on a way to have your reader “binge watch” your content
Use bought wordpress themes for a template to get things up and running
Spending money on things because it’s an investment
SEO is ok, but consistent content is better
Example of a good website: Mr. Money Mustache

Website Tips
Home Tab
About Section
Articles or other media
Contact Tab
Social Media Tab
Right side of the column is to have: recent or best posts. Category list, banners to buy products
Should you tag your posts on your website? I do tags on profession or category
Gather people’s emails because it’s much better in the long run to collect emails
How to get social media tracking:  Yea just post anything, often
Books on Social media (Gary Vaynerchuk)
Crush It
Crushing It
Jab Jab Jab Right Hook
You should think about money when you make an online platform because you will be striving for value. This is a very hard thing to grasp.

On guest blogging
You should invite guest bloggers after you have a bunch of articles under your belt. Guest articles will help bring their audience over to your area

On Linkedin posting
Just test things out on social media until you find something that ticks

On communicating to people about food scientist
Talk big about food scientists. Don’t talk daily life. It’s too boring. Talk about how to feed the world through food. You have to take three steps back.

Anyone can read a term paper, nobody reads textbooks, but people read stories

On getting traction
Post every single day

Notable food influencers mentioned
Meg and Cat
Katie Jones

2 thoughts on “Ep. 120 – How to Build a Food Communication Platform

Leave a Reply

Your email address will not be published. Required fields are marked *