Ep. 084 – The Magic of Food Pivoting with Ronald Arceo, founder of foodbox.tv (and other things)

This episode is a bit different, and it acts more of a conversation, but it’s a darn good conversation. I met Ronald talking on Shapr, a swipy-like app for business people and just to let you know, I get a lot more meetings on Shapr than the other ones and they’re productive as well.

Ronald has been on TEDEx, he was an ex-magician, has done several media expenditures, web design work, and has a huge passion and curiosity in food

So we talk a lot of cool stuff about food, but also take this as just a casual talk with two very creative people. We try and understand each other, and we do quite well I’d say. Think of this episode a bit differently, not just about the job Ronald has, but also his mindset, or his ability to create, pivot, and entertain.

I’m excited for what Ronald has in store for us and after this interview, you’ll be too.

About Ronald

Food tech entrepreneur.
Online Marketing and Launch Event Specialist & Amateur Magician. 😉

Former Creative Marketing Strategist for The Red Group, LLC.

In my consulting efforts I helped build brands online. More specifically, I consulted companies and coached experts on how to get started in creating their following online through education based marketing.

Some past projects include TEDxCalicoCanyon, MagicMez, The Last Formula, and most recently The Foodbox.

I’ve been given the opportunity to work with some amazing people over the years. If you’d like to contact me, please don’t hesitate to reach out.

Sponsor – FoodGrads

This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion–there’s something for everyone in Food—and they will help you find it.

Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com

Sponsor – Steviva Ingredients

Has marketing ever asked you to pull a rabbit out of a hat? I know they have with me. They want clean-label sugar reduction because that’s the trend. And in addition to clean label, we need to follow the ever-changing FDA laws, meet low cost parameters AND create a product that tastes EXCELLENT – with no aftertaste issues.

They want us to make magic happen.

Who do they think we are – Houdini?

Let me tell you who the real magicians are. Steviva Ingredients. Steviva has more than two decades of experience in R&D and clean-label sugar reduction in a variety of applications: beverage, baked goods, fillings, frostings, condiments. Give em a call. They’ll create a solution for you. If they can help me, they can help you. Go check them out at stevivaingredients.com.


If you like what you heard, like us on facebook or write a review on itunes. It helps wonders.

I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit…

If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com

Knowledge Bombs

  • Ronald and Adam’s connection to San Luis Obispo
  • Two tribes in the world of eating: Live to eat, and eat to live
  • The twists and turns for Foodbox
  • Why food farmers are switching to growing more “special” crops

Question Summary

What is Foodbox.tv: We took a pivot and will be focusing on telling the stories and technologies of local food
TEDex: Ronald presented at TedEx: Calico Canyon the Human Connection
What has magic taught you?: Magic taught me to learn fast. Magic shows a raw emotion that we don’t see often. Magic violates a preconceived notion
Favorite Quote: Pain of regret weighs ton, while the pain of discipline weighs ounces
Do you have any advice for people who want to do what you do?: You have to love what you do, but you have to be strategic
Where can we find you?: fdbx.tv

Other Links

Free Conference Call
University Las Vegas
San Luis Obispo
Cal Poly
The Restaurant Coach
Blue Apron
Meal Replacement
Ketosis Diet
1000 True Fans Articles
Book: Sapiens
Book: Cooked: A Natural History of Transformation
The Magician’s Code – Kindle book
Vegan Wrestler makes vegan stuff in Arizona
Singh Farms and Meadows
Sous Vide Marajuana Herb Water
Growth Mindset
Luck + Preparedness = Success


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